Author Archives: Dirk Martens
Publication of the medien.barometer 2022/23
von Dirk Martens · 31. January 2023
On behalf of medianet berlinbrandenburg e. V. House of Research created the media.barometer 2022/23. This annually repeated survey analyses the development of the mood in the ICT, media and creative industries in Berlin and Brandenburg. In addition, as every year, one topic is dealt with in particular, this time the skilled labour situation in the capital region. The study was Weiterlesen …
Evaluation of the regional television market in Baden-Wuerttemberg / Germany
von Dirk Martens ·
On behalf of the Landesanstalt für Kommunikation (LFK) in Stuttgart, House of Research is again investigating the regional TV market in Baden-Wuerttemberg by means of a quantitative coverage and usage study. The basis is a representative population survey by telephone (dual frame CATI sample) and online top-up (mixed method design). Weiterlesen …
Global WINTEL Survey
von Dirk Martens · 2. March 2022
House of Research conducted the global WINTEL study on behalf of the Worldwide Independent Network Ltd in London. The study is based on a company survey in 32 countries from four continents in 20 different languages. The results have been incorporated into the market research report WINTRENDS. The report highlights the key factors that have Weiterlesen …
Presentation of medien.barometer 2021/22
von Dirk Martens · 8. February 2022
On behalf of media:net berlinbrandenburg, House of Research created the medien.barometer 2021/22. This annually repeated survey analyses the development of the mood in the industry field of ICT, media and creative industries in Berlin and Brandenburg. In addition, as every year, one topic was dealt with in particular: Innovation potential of new business models through Weiterlesen …
Evaluation of Germany’s music export strategy
von Dirk Martens · 21. November 2021
On behalf of the non-profit Initiative Musik, House of Research evaluated the German music export strategy on the basis of expert interviews with industry representatives and stakeholders. Weiterlesen …
House of Research Celebrates Its 20th Anniversary
von Dirk Martens · 20. October 2020
House of Research was founded in October 2000: A good time to say a big thank you to our customers, employees and friends again. 20 years ago I founded House of Research in Hamburg as a media research institute. The first clients were simultaneously Klassik Radio in Hamburg and Radio Arabella in Munich. The tasks Weiterlesen …
Study on the Provider Market for VR, AR & MR in Germany
von Dirk Martens · 24. July 2020
Cooperation instead of competition: In Germany, VR innovations are driven forward collaboratively. The coronavirus has isolated us all globally and locally, but at the same time has brought us closer together digitally, thus further opening the door to a virtually connected world. Not only videotelephony but also VR, AR and XR technologies will be used Weiterlesen …
3D Sound Increases the Immersion of Moving Images Considerably — But Which Format Is the Right One?
von Dirk Martens · 16. May 2019
Various "immersive" 3D sound formats have evolved, who is pioneering this race? Results of a study for ARTE have now been published by mebulive (Medien Bulletin). Weiterlesen …
Real Time Response — Old Technology that Continues to Inspire
von Dirk Martens · 17. April 2018
“Real Time Response Measurement” (RTR) is an instrument-based research method whose origins date back to the 1930s. Despite its age, it is anything but outdated. With this method, media content can be evaluated to the second and simultaneously upon reception. This is done by respondents in focus groups or larger Hall-Tests. Paul Felix Lazarsfeld is Weiterlesen …
In Harmony: On the Similarity of Radio Programme
von Dirk Martens · 27. July 2017
Is there any truth to the accusation that radio stations “all sound the same”? House of Research has empirically investigated how large the overlaps in the playlists of the programmes actually are. Even if there are no programmes that are 100% identical, the overlap is still surprisingly high. In the Horizont 30/2017, excerpts of the Weiterlesen …