Author Archives: Dirk Martens
Study on the provider market for VR, AR & MR in Germany
von Dirk Martens · 24. July 2020
Cooperation instead of competition: In Germany, VR innovations are driven forward collaboratively. The coronavirus has isolated us all globally and locally, but at the same time has brought us closer together digitally, thus further opening the door to a virtually connected world. Not only videotelephony but also VR, AR and XR technologies will be used Weiterlesen …
3D Sound Increases the Immersion of Moving Images Considerably – but Which Format is the Right One?
von Dirk Martens · 16. May 2019
Various "immersive" 3D sound formats have evolved, who is pioneering this race? Results of a study for ARTE have now been published by mebulive (Medien Bulletin). Weiterlesen …
Real Time Response – Old Technology that Continues to Inspire
von Dirk Martens · 17. April 2018
“Real Time Response Measurement” (RTR) is an instrument-based research method whose origins date back to the 1930s. Despite its age, it is anything but outdated. With this method, media content can be evaluated to the second and simultaneously upon reception. This is done by respondents in focus groups or larger Hall-Tests. Paul Felix Lazarsfeld is Weiterlesen …
In Harmony: On the Similarity of Radio Programme
von Dirk Martens · 27. July 2017
Is there any truth to the accusation that radio stations “all sound the same”? House of Research has empirically investigated how large the overlaps in the playlists of the programmes actually are. Even if there are no programmes that are 100% identical, the overlap is still surprisingly high. In the Horizont 30/2017, excerpts of the Weiterlesen …
House of Research at the re:publica
von Dirk Martens · 15. May 2017
As a founding member of Virtual Reality e. V. Berlin-Brandenburg, we exhibited together at the Media Convention as part of re:publica. Also exhibiting were the other members UFA Lab, Fraunhofer HHI, Clipessence and I-Mersive. Our main topics were digital transformation processes of media change, in the 4.0 areas of industry and services as well as Weiterlesen …
Which Radio Station Plays the “most” Music?
von Dirk Martens · 17. November 2016
With jingles and slogans many radio stations in Germany often announce not only that they play the “greatest hits” of the last decades, but also the “most music”. What does that actually mean? To find out, House of Research has examined the top 3 advertising programmes in the various broadcasting regions on the basis of Weiterlesen …
Always Online
von Dirk Martens · 1. February 2016
What used to be considered science fiction is now (virtual) reality. The world of media use is changing faster than ever before. Smartphones are always at hand, and media content can be accessed almost anywhere and at any time. What is the current state of affairs and what can you expect in the near future Weiterlesen …