House of Research celebrates its 20th anniversary

von Dirk Martens · 20. October 2020

House of Research was founded in October 2000: A good time to say a big thank you to our customers, employees and friends again. 20 years ago I founded House of Research in Hamburg as a media research institute. The first clients were simultaneously Klassik Radio in Hamburg and Radio Arabella in Munich. The tasks Weiterlesen …

Study on the provider market for VR, AR & MR in Germany

von Dirk Martens · 24. July 2020

Cooperation instead of competition: In Germany, VR innovations are driven forward collaboratively. The coronavirus has isolated us all globally and locally, but at the same time has brought us closer together digitally, thus further opening the door to a virtually connected world. Not only videotelephony but also VR, AR and XR technologies will be used Weiterlesen …

visitBerlin commissions House of Research for a Social Media Analysis of the 12 Berlin Districts

von Diana Mirza · 11. December 2019

With a social media analysis House of Research examines the image of the twelve Berlin districts on selected social media platforms on behalf of visitBerlin (Berlin Tourismus & Kongress GmbH). The results of the analysis should contribute to identifying current trends, marketing tourism offers to specific target groups and making city tourism more sustainable and Weiterlesen …

Diakonie releases Equality Atlas 2019 – Study by House of Research Shows Need for Action

von Diana Mirza · 18. November 2019

Gender equality is one of the central social issues of our time. This is also the view of Diakonie Deutschland, which is why they commissioned House of Research to conduct a comprehensive analysis on this topic. Among other things, the study examines the composition of Diakonie’s workforce as well as the two highest levels of Weiterlesen …

3D Sound Increases the Immersion of Moving Images Considerably – but Which Format is the Right One?

von Dirk Martens · 16. May 2019

Various "immersive" 3D sound formats have evolved, who is pioneering this race? Results of a study for ARTE have now been published by mebulive (Medien Bulletin). Weiterlesen …

House of Research Analyses the Berlin Districts on Behalf of visitBerlin

von Diana Mirza · 9. November 2018

With a nationwide representative study House of Research investigates the brand awareness and the brand image of the Berlin districts on behalf of visitBerlin (Berlin Tourismus & Kongress GmbH). This brand study supports the initiative of the Berlin Senate Department for Economics, Energy and Public Enterprises within the framework of the tourism concept 2018+ to Weiterlesen …

Real Time Response – Old Technology that Continues to Inspire

von Dirk Martens · 17. April 2018

“Real Time Response Measurement” (RTR) is an instrument-based research method whose origins date back to the 1930s. Despite its age, it is anything but outdated. With this method, media content can be evaluated to the second and simultaneously upon reception. This is done by respondents in focus groups or larger Hall-Tests. Paul Felix Lazarsfeld is Weiterlesen …

Our Appearance at the Webfest Berlin

von Diana Mirza · 13. September 2017

The Webfest Berlin is an international festival that focuses on serial narrative moving image formats online. These digital formats offer a unique basis for further developments in serial narration and are attracting an ever-growing audience worldwide. Therefore, I, as a researcher in the field of moving images, was very happy to be invited to take Weiterlesen …

In Harmony: On the Similarity of Radio Programme

von Dirk Martens · 27. July 2017

Is there any truth to the accusation that radio stations “all sound the same”? House of Research has empirically investigated how large the overlaps in the playlists of the programmes actually are. Even if there are no programmes that are 100% identical, the overlap is still surprisingly high. In the Horizont 30/2017, excerpts of the Weiterlesen …

House of Research at the re:publica

von Dirk Martens · 15. May 2017

As a founding member of Virtual Reality e. V. Berlin-Brandenburg, we exhibited together at the Media Convention as part of re:publica. Also exhibiting were the other members UFA Lab, Fraunhofer HHI, Clipessence and I-Mersive. Our main topics were digital transformation processes of media change, in the 4.0 areas of industry and services as well as Weiterlesen …