Evaluation of the regional television market in Baden-Württemberg 2025
by Dirk Martens · 12. February 2025
On behalf of the Landesanstalt für Kommunikation (LFK) in Stuttgart, House of Research is once again analysing the regional TV market in Baden-Württemberg using a quantitative reach and usage study. The basis is a representative population survey by telephone and an online top-up (multi-method design). Since 2020, House of Research has thus regularly provided reliable Weiterlesen …
Survey on Lower Saxony as a Startup Location Begins
by Diana Mirza · 6. February 2025
House of Research is launching a large-scale survey among startups, key players and stakeholders in the startup ecosystem. The survey is commissioned by Niedersachsen.next – the central agency for innovation promotion in Lower Saxony, operating under the authority of the state government. The study aims to evaluate Lower Saxony’s attractiveness as a startup location and Weiterlesen …
How loyal Listeners are to their Radio Stations
by Dirk Martens · 20. November 2024
According to the latest ARD/ZDF Media Study 2024, radio reaches almost two thirds of Germans aged 14 and over on an average day (63%), far more than streaming services (21%), music via YouTube (11%) or podcasts (9%). We looked at the Media Analysis (MA) to see how loyal listeners remain to their programmes. We not Weiterlesen …
House of Research is conducting the “Local TV Audience Measurement Saxony 2024”
by Dirk Martens · 9. July 2024
On behalf of the Saxon State Media Authority (SLM), House of Research will carry out a comprehensive study in 2024 to determine the audience reach of the local TV programs licensed and subsidized by the SLM in Saxony. The study is representative of both the entire state of Saxony and each of its urban and Weiterlesen …
House of Research at the 2024 Lokalrundfunktage in Nuremberg
by Dirk Martens · 19. June 2024
House of Research will be represented at the Lokalrundfunktage in Nuremberg – an important event in the media industry, focusing on current trends and innovations in local broadcasting. For decades, we have been conducting scientific studies in this field, including program track and music title tests, format/mapping studies, focus groups as well as reach surveys Weiterlesen …
medien.barometer 2023/24 published
by Dirk Martens · 31. January 2024
On behalf of medianet berlinbrandenburg e. V., House of Research has compiled the medien.barometer 2023/24. This annual survey analyses the development of sentiment within the ICT, media, and creative industries in Berlin and Brandenburg. Additionally, as every year, a specific theme is given special attention: “Towards a Sustainable Future: How Can the Media, Creative, and Weiterlesen …
Discrimination and awareness in Berlin clubs
by Dirk Martens · 29. December 2023
In cooperation with the Clubcommission, an association with over 320 members from the club and event industry in Berlin, and the psychologist Zeynep Demir, research assistant at the Socialization Institute for Interdisciplinary Research at Bielefeld University, House of Research investigated the club scene in Berlin. Central research interests were: Almost 4,400 guests and employees took Weiterlesen …
Program analysis of private radio stations in Saarland
by Dirk Martens · 1. December 2023
On behalf of the Saarland State Media Authority (LMS), House of Research has now examined the private radio stations in Saarland for the third time after 2016 and 2020. In the 2023 program analysis of private radio stations in Saarland, eight private radio stations that can be received via FM and are licensed in Saarland Weiterlesen …
Study on Sex Education in Elementary School Commissioned by the BZgA
by Diana Mirza · 15. March 2023
House of Research is conducting an evaluation of the media package “Dem Leben auf der Spur” in 2023 on behalf of the Federal Center for Health Education (BZgA). The media package is aimed at elementary school students, teachers and parents and contains various materials on sexuality education (brochures, posters, letters). The materials are provided free Weiterlesen …
Publication of the medien.barometer 2022/23
by Dirk Martens · 31. January 2023
On behalf of medianet berlinbrandenburg e. V. House of Research created the media.barometer 2022/23. This annually repeated survey analyses the development of the mood in the ICT, media and creative industries in Berlin and Brandenburg. In addition, as every year, one topic is dealt with in particular, this time the skilled labour situation in the capital region. The study was Weiterlesen …