visitBerlin commissions House of Research for a Social Media Analysis of the 12 Berlin Districts
von Diana Mirza · 11. December 2019
With a social media analysis House of Research examines the image of the twelve Berlin districts on selected social media platforms on behalf of visitBerlin (Berlin Tourismus & Kongress GmbH). The results of the analysis should contribute to identifying current trends, marketing tourism offers to specific target groups and making city tourism more sustainable and Weiterlesen …
Diakonie releases Equality Atlas 2019 – Study by House of Research Shows Need for Action
von Diana Mirza · 18. November 2019
Gender equality is one of the central social issues of our time. This is also the view of Diakonie Deutschland, which is why they commissioned House of Research to conduct a comprehensive analysis on this topic. Among other things, the study examines the composition of Diakonie’s workforce as well as the the two highest levels Weiterlesen …
3D Sound Increases the Immersion of Moving Images Considerably – but Which Format is the Right One?
von Dirk Martens · 16. May 2019
Various "immersive" 3D sound formats have evolved, who is pioneering this race? Results of a study for ARTE have now been published by mebulive (Medien Bulletin). Weiterlesen …
House of Research Analyses the Berlin Districts on Behalf of visitBerlin
von Diana Mirza · 9. November 2018
With a nationwide representative study House of Research investigates the brand awareness and the brand image of the Berlin districts on behalf of visitBerlin (Berlin Tourismus & Kongress GmbH). This brand study supports the initiative of the Berlin Senate Department for Economics, Energy and Public Enterprises within the framework of the tourism concept 2018+ to Weiterlesen …
Real Time Response – Old Technology that Continues to Inspire
von Dirk Martens · 17. April 2018
“Real Time Response Measurement” (RTR) is an instrument-based research method whose origins date back to the 1930s. Despite its age, it is anything but outdated. With this method, media content can be evaluated to the second and simultaneously upon reception. This is done by respondents in focus groups or larger Hall-Tests. Paul Felix Lazarsfeld is Weiterlesen …
Our Appearance at the Webfest Berlin
von Diana Mirza · 13. September 2017
The Webfest Berlin is an international festival that focuses on serial narrative moving image formats online. These digital formats offer a unique basis for further developments in serial narration and are attracting an ever-growing audience worldwide. Therefore, I, as a researcher in the field of moving images, was very happy to be invited to take Weiterlesen …
In Harmony: On the Similarity of Radio Programme
von Dirk Martens · 27. July 2017
Is there any truth to the accusation that radio stations “all sound the same”? House of Research has empirically investigated how large the overlaps in the playlists of the programmes actually are. Even if there are no programmes that are 100% identical, the overlap is still surprisingly high. In the Horizont 30/2017, excerpts of the Weiterlesen …
House of Research at the re:publica
von Dirk Martens · 15. May 2017
As a founding member of Virtual Reality e. V. Berlin-Brandenburg, we exhibited together at the Media Convention as part of re:publica. Also exhibiting were the other members UFA Lab, Fraunhofer HHI, Clipessence and I-Mersive. Our main topics were digital transformation processes of media change, in the 4.0 areas of industry and services as well as Weiterlesen …
Which Radio Station Plays the “most” Music?
von Dirk Martens · 17. November 2016
With jingles and slogans many radio stations in Germany often announce not only that they play the “greatest hits” of the last decades, but also the “most music”. What does that actually mean? To find out, House of Research has examined the top 3 advertising programmes in the various broadcasting regions on the basis of Weiterlesen …
Always Online
von Dirk Martens · 1. February 2016
What used to be considered science fiction is now (virtual) reality. The world of media use is changing faster than ever before. Smartphones are always at hand, and media content can be accessed almost anywhere and at any time. What is the current state of affairs and what can you expect in the near future Weiterlesen …