How loyal Listeners are to their Radio Stations
by Dirk Martens · 20. November 2024
According to the latest ARD/ZDF Media Study 2024, radio reaches almost two thirds of Germans aged 14 and over on an average day (63%), far more than streaming services (21%), music via YouTube (11%) or podcasts (9%). We looked at the Media Analysis (MA) to see how loyal listeners remain to their programmes. We not Weiterlesen …