SLM publishes coverage survey for local TV in Saxony
by Dirk Martens · 28. August 2025
Local and regional media play a central role in providing information to citizens in our political system. In doing so, they make a significant contribution to preserving our democracy. The rise of platforms such as Google, Facebook, Instagram, TikTok, X, and others has made it increasingly difficult to finance local journalism. Not only are these Weiterlesen …
How loyal Listeners are to their Radio Stations
by Dirk Martens · 20. November 2024
According to the latest ARD/ZDF Media Study 2024, radio reaches almost two thirds of Germans aged 14 and over on an average day (63%), far more than streaming services (21%), music via YouTube (11%) or podcasts (9%). We looked at the Media Analysis (MA) to see how loyal listeners remain to their programmes. We not Weiterlesen …
Publication of the medien.barometer 2022/23
by Dirk Martens · 31. January 2023
On behalf of medianet berlinbrandenburg e. V. House of Research created the media.barometer 2022/23. This annually repeated survey analyses the development of the mood in the ICT, media and creative industries in Berlin and Brandenburg. In addition, as every year, one topic is dealt with in particular, this time the skilled labour situation in the capital region. The study was Weiterlesen …
Presentation of medien.barometer 2021/22
by Dirk Martens · 8. February 2022
On behalf of media:net berlinbrandenburg, House of Research created the medien.barometer 2021/22. This annually repeated survey analyses the development of the mood in the industry field of ICT, media and creative industries in Berlin and Brandenburg. In addition, as every year, one topic was dealt with in particular: Innovation potential of new business models through Weiterlesen …
Study on the Provider Market for VR, AR & MR in Germany
by Dirk Martens · 24. July 2020
Cooperation instead of competition: In Germany, VR innovations are driven forward collaboratively. The coronavirus has isolated us all globally and locally, but at the same time has brought us closer together digitally, thus further opening the door to a virtually connected world. Not only videotelephony but also VR, AR and XR technologies will be used Weiterlesen …
Diakonie Releases Equality Atlas 2019 — Study by House of Research Shows Need for Action
by Dirk Martens · 18. November 2019
Gender equality is one of the central social issues of our time. This is also the view of Diakonie Deutschland, which is why they commissioned House of Research to conduct a comprehensive analysis on this topic. Among other things, the study examines the composition of Diakonie’s workforce as well as the two highest levels of Weiterlesen …
3D Sound Increases the Immersion of Moving Images Considerably — But Which Format Is the Right One?
by Dirk Martens · 16. May 2019
Various "immersive" 3D sound formats have evolved, who is pioneering this race? Results of a study for ARTE have now been published by mebulive (Medien Bulletin). Weiterlesen …
Real Time Response — Old Technology that Continues to Inspire
by Dirk Martens · 17. April 2018
“Real Time Response Measurement” (RTR) is an instrument-based research method whose origins date back to the 1930s. Despite its age, it is anything but outdated. With this method, media content can be evaluated to the second and simultaneously upon reception. This is done by respondents in focus groups or larger Hall-Tests. Paul Felix Lazarsfeld is Weiterlesen …
Culture and Creative Industries Index (KKI)
by Dirk Martens · 13. January 2017
The economic importance of the cultural and creative industries has greatly increased in recent years. Beyond this however, it has a strong impact on other sectors of the economy as well, such as tourism and all sectors whose retention of skilled workers is significantly improved by a culturally attractive location. Further economic potential can also Weiterlesen …
Always Online
by Dirk Martens · 1. February 2016
What used to be considered science fiction is now (virtual) reality. The world of media use is changing faster than ever before. Smartphones are always at hand, and media content can be accessed almost anywhere and at any time. What is the current state of affairs and what can you expect in the near future Weiterlesen …