3D Sound Increases the Immersion of Moving Images Considerably – but Which Format is the Right One?

von Dirk Martens · 16. May 2019

Various "immersive" 3D sound formats have evolved, who is pioneering this race? Results of a study for ARTE have now been published by mebulive (Medien Bulletin). Weiterlesen …

House of Research Analyses the Berlin Districts on Behalf of visitBerlin

von Diana Mirza · 9. November 2018

With a nationwide representative study House of Research investigates the brand awareness and the brand image of the Berlin districts on behalf of visitBerlin (Berlin Tourismus & Kongress GmbH). This brand study supports the initiative of the Berlin Senate Department for Economics, Energy and Public Enterprises within the framework of the tourism concept 2018+ to Weiterlesen …

Real Time Response – Old Technology that Continues to Inspire

von Dirk Martens · 17. April 2018

“Real Time Response Measurement” (RTR) is an instrument-based research method whose origins date back to the 1930s. Despite its age, it is anything but outdated. With this method, media content can be evaluated to the second and simultaneously upon reception. This is done by respondents in focus groups or larger Hall-Tests. Paul Felix Lazarsfeld is Weiterlesen …

Our Appearance at the Webfest Berlin

von Diana Mirza · 13. September 2017

The Webfest Berlin is an international festival that focuses on serial narrative moving image formats online. These digital formats offer a unique basis for further developments in serial narration and are attracting an ever-growing audience worldwide. Therefore, I, as a researcher in the field of moving images, was very happy to be invited to take Weiterlesen …

House of Research at the re:publica

von Dirk Martens · 15. May 2017

As a founding member of Virtual Reality e. V. Berlin-Brandenburg, we exhibited together at the Media Convention as part of re:publica. Also exhibiting were the other members UFA Lab, Fraunhofer HHI, Clipessence and I-Mersive. Our main topics were digital transformation processes of media change, in the 4.0 areas of industry and services as well as Weiterlesen …

Always Online

von Dirk Martens · 1. February 2016

What used to be considered science fiction is now (virtual) reality. The world of media use is changing faster than ever before. Smartphones are always at hand, and media content can be accessed almost anywhere and at any time. What is the current state of affairs and what can you expect in the near future Weiterlesen …