visitBerlin Commissions House of Research for a Social Media Analysis of the 12 Berlin Districts
von Diana Mirza · 11. December 2019
With a social media analysis House of Research examines the image of the twelve Berlin districts on selected social media platforms on behalf of visitBerlin (Berlin Tourismus & Kongress GmbH). The results of the analysis should contribute to identifying current trends, marketing tourism offers to specific target groups and making city tourism more sustainable and Weiterlesen …
House of Research Analyses the Berlin Districts on Behalf of visitBerlin
von Diana Mirza · 9. November 2018
With a nationwide representative study House of Research investigates the brand awareness and the brand image of the Berlin districts on behalf of visitBerlin (Berlin Tourismus & Kongress GmbH). This brand study supports the initiative of the Berlin Senate Department for Economics, Energy and Public Enterprises within the framework of the tourism concept 2018+ to Weiterlesen …
Culture and Creative Industries Index (KKI)
von Dirk Martens · 13. January 2017
The economic importance of the cultural and creative industries has greatly increased in recent years. Beyond this however, it has a strong impact on other sectors of the economy as well, such as tourism and all sectors whose retention of skilled workers is significantly improved by a culturally attractive location. Further economic potential can also Weiterlesen …
