Moving Images

House of Research has long experience in the study of film, television, and virtual reality. Our research starts at the different production stages with different methods. On the basis of population representative surveys, we identify target groups for a wide range of formats and concepts. Using focus groups, test screenings and in-depth interviews, we investigate the effects of audio-visual offerings on their audiences. Thus, we show ways to increase the impact and revenues of moving image media, which influence production and marketing strategy.

Scandalisation on Television

Are provocations and scandalization strategies increasingly used in reality TV to attract attention? Do casting shows, docu-soaps or coaching formats increasingly show patterns of systematic boundary crossing, especially under conditions of economic crises? How do viewers react to moral boundary violations? What developments can be expected here in the future? Continue …
 
 

Study on the German Film and TV Industry

On behalf of the Canadian Embassy, House of Research conducted a comprehensive study on the prerequisites for German-Canadian film and TV cooperations. The market report is primarily aimed at Canadian companies and provides an overview of the status quo of the German film and TV industry. In addition to current figures on providers in the TV and film industry and the German viewer market, it also contains further information about Germany as a production location. Continue …
 

Profile of Regional Television

On behalf of the State Media Authority of Rhineland-Palatinate (LMK), House of Research carried out a large-scale program analysis of the television channel Rhein-Neckar Fernsehen (RNF). One of the aims of the study was to find out how local and agglomeration television can meet the quality expectations of television in the face of a difficult economic situation. Continue …