Author Archives: Dirk Martens
Real Time Response — Old Technology that Continues to Inspire
von Dirk Martens · 17. April 2018
“Real Time Response Measurement” (RTR) is an instrument-based research method whose origins date back to the 1930s. Despite its age, it is anything but outdated. With this method, media content can be evaluated to the second and simultaneously upon reception. This is done by respondents in focus groups or larger Hall-Tests. Paul Felix Lazarsfeld is Weiterlesen …
In Harmony: On the Similarity of Radio Programme
von Dirk Martens · 27. July 2017
Is there any truth to the accusation that radio stations “all sound the same”? House of Research has empirically investigated how large the overlaps in the playlists of the programmes actually are. Even if there are no programmes that are 100% identical, the overlap is still surprisingly high. In the Horizont 30/2017, excerpts of the Weiterlesen …
House of Research at the re:publica
von Dirk Martens · 15. May 2017
As a founding member of Virtual Reality e. V. Berlin-Brandenburg, we exhibited together at the Media Convention as part of re:publica. Also exhibiting were the other members UFA Lab, Fraunhofer HHI, Clipessence and I-Mersive. Our main topics were digital transformation processes of media change, in the 4.0 areas of industry and services as well as Weiterlesen …
Which Radio Station Plays the “Most” Music?
von Dirk Martens · 17. November 2016
With jingles and slogans many radio stations in Germany often announce not only that they play the “greatest hits” of the last decades, but also the “most music”. What does that actually mean? To find out, House of Research has examined the top 3 advertising programmes in the various broadcasting regions on the basis of Weiterlesen …
Always Online
von Dirk Martens · 1. February 2016
What used to be considered science fiction is now (virtual) reality. The world of media use is changing faster than ever before. Smartphones are always at hand, and media content can be accessed almost anywhere and at any time. What is the current state of affairs and what can you expect in the near future Weiterlesen …
Panel Discussion on the Future of Radio at detektor.fm with Dirk Martens
von Dirk Martens · 3. December 2010
On 3 December 2010, the radio station detektor.fm celebrated its first birthday and, to mark the occasion, organised a panel discussion on the question “How is the Internet changing broadcasting? Moderated by Christian Rost from the Competence Centre for Cultural and Creative Industries, the following people discussed the topic Dirk Martens (Managing Director House of Weiterlesen …