Study of programmes and music for Klassik Radio

On behalf of the market leader for classical music in the German-speaking radio market, House of Research conducted a programme and music study in the GAS countries of Germany, Austria and Switzerland. Based on a representative online survey, the preferences of Klassik Radio listeners were analysed with regard to both the spoken word and the broad musical repertoire. The objective was to develop strategic information for programme optimisation using proven statistical methods such as mapping, segmentation and others.

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