3D Sound Increases the Immersion of Moving Images Considerably – but Which Format is the Right One?

von Dirk Martens · 16. May 2019

Various "immersive" 3D sound formats have evolved, who is pioneering this race? Results of a study for ARTE have now been published by mebulive (Medien Bulletin). Weiterlesen …

Real Time Response – Old Technology that Continues to Inspire

von Dirk Martens · 17. April 2018

“Real Time Response Measurement” (RTR) is an instrument-based research method whose origins date back to the 1930s. Despite its age, it is anything but outdated. With this method, media content can be evaluated to the second and simultaneously upon reception. This is done by respondents in focus groups or larger Hall-Tests. Paul Felix Lazarsfeld is Weiterlesen …

Always Online

von Dirk Martens · 1. February 2016

What used to be considered science fiction is now (virtual) reality. The world of media use is changing faster than ever before. Smartphones are always at hand, and media content can be accessed almost anywhere and at any time. What is the current state of affairs and what can you expect in the near future Weiterlesen …