Study on the Provider Market for VR, AR & MR in Germany
von Dirk Martens · 24. July 2020
Cooperation instead of competition: In Germany, VR innovations are driven forward collaboratively. The coronavirus has isolated us all globally and locally, but at the same time has brought us closer together digitally, thus further opening the door to a virtually connected world. Not only videotelephony but also VR, AR and XR technologies will be used Weiterlesen …
Diakonie Releases Equality Atlas 2019 — Study by House of Research Shows Need for Action
von Diana Mirza · 18. November 2019
Gender equality is one of the central social issues of our time. This is also the view of Diakonie Deutschland, which is why they commissioned House of Research to conduct a comprehensive analysis on this topic. Among other things, the study examines the composition of Diakonie’s workforce as well as the two highest levels of Weiterlesen …
3D Sound Increases the Immersion of Moving Images Considerably — But Which Format Is the Right One?
von Dirk Martens · 16. May 2019
Various "immersive" 3D sound formats have evolved, who is pioneering this race? Results of a study for ARTE have now been published by mebulive (Medien Bulletin). Weiterlesen …
Real Time Response — Old Technology that Continues to Inspire
von Dirk Martens · 17. April 2018
“Real Time Response Measurement” (RTR) is an instrument-based research method whose origins date back to the 1930s. Despite its age, it is anything but outdated. With this method, media content can be evaluated to the second and simultaneously upon reception. This is done by respondents in focus groups or larger Hall-Tests. Paul Felix Lazarsfeld is Weiterlesen …
Always Online
von Dirk Martens · 1. February 2016
What used to be considered science fiction is now (virtual) reality. The world of media use is changing faster than ever before. Smartphones are always at hand, and media content can be accessed almost anywhere and at any time. What is the current state of affairs and what can you expect in the near future Weiterlesen …