A lot of questions, relating to TV reception, TV program and audience usage behavior, cannot be answered by audience ratings.
Example:
- are the users satisfied with the reception quality, i.e. the DVBT?
- how many viewers think about using other ways of reception in the future than those which have been used so far?
- how do viewers orientate themselves regarding the increase of the confusing program range?
- how is the use of electronic program providers (EPGs) developing?
- which of several program concepts or which program option is highly adapted by the target group?
House of Research will support you in answering these questions. A broad spectrum of methods is available:
- CATI surveys with random samples or panel
- online surveys
- instrumental methods such as the real-time response test prefalyzer
- focus groups
- online focus groups
- the analysis of usage data (i.e. at web TV) and
- combinations of the methods mentioned above as prefered
House of Research will help you to find the right measurements adapted to your requirements and will offer you a short-term cost calculation (Tel. +49 (30) 700 103-0).
