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Analysis of media markets

Format Map is an evaluated study design for the analysis of radio markets and an indispensable basic tool for the strategic program planning. It is based on a representative sample of the relevant population in the transmission area. Via CATI the relationships to the individual music styles and program colors will be measured. Perception questions provide important insights concerning various program elements and their design.

Comprehensive statistical analysis, e.g. for clustering and graphical visualization (mapping) provide clear results which are easy to understand:

How will be the different music styles evaluated in general?
How is the position of the music styles to each other, which fit together, which not (mapping)?
Which sociodemographically or value cultural determinable listener groups (clusters) can be determined, which program and format preferences do they have?
Which combination of styles and program colors fits best to the targeted listener segment?
How are these segments of listeners structured and how large are they?
Where and how are the different existing programs positioned in the market?
How strong is their branding?
Which market segments have the greatest potential for success?
Which positioning and which branding is optimal for the target achievement?

To answer these questions the responsible researchers of House of Research conduct extensive statistical analysis. As a result you receive a roadmap for a safe, research-based planning of your program.

Let us advise you what measures we recommend for your task, what costs you should expect and receive more information. Please call +49 (30) 700 103-0

Chancen und Aufgaben Sehen. Menschen und Märkte Verstehen. Wissensbasiert erfolgreich Handeln.