Efficient analysis of your stations backpool

The success of music programs does not solely but still significantly depends on the right selection and rotation of music. The equipment based Auditorium Music Test (AMT) is an efficient method for analysing the backpool of a radio program.

A decisive constraint is to do the recruiting and the configuration of the sample group accurately in order to obtain a good representation of the actual listenership. This is the base for a meaningful interpretation of the results.

In the test the music (hooks) is evaluated via a "Realtime-Response-System": every participant has a "Prefalyzer-Dial" and turns the rotary switch to the right if he or she likes the song or to the left if he/she does not like it. The evaluation is thereby done on a continuous scale from 0 to 100: the more the participant likes the song the more he turns the rotary switch to the right – and vice versa to the left if he don’t like it.

Click on the picture of the Music Flow Chart for a short demo:

• testhooks are cutted back-on-back, so that listeners have a natural auditory impression. Furthermore this allows to test more songs in the same amount of time with the same budget compared with paper-pencil- or laptop-tests
• due to the continuous scale from 0 to 100 there are no thresholds which could be hard to pass over, participants don't have to trouble with their decisions and answer in a very intuitive way
• the dials are wireless so that test persons are not hampered by any cables
• real-time measuring allows live monitoring: you see the results in the same moment they are gathered
• other questions concerning program preferences, sociodemography and much more can also be captured in an ideal way by the Prefalyzer and analysed immediately
• finally – and very important for the quality of the results: in contrast to paper-pencil- or laptop-tests, attending an real time test with the Prefalyzer is much more fun for the participants, it is easy to use and they don’t get fatigued: in every test more than 90% of the participants say that they would like to attend again

You can see a lot of information live during the test. In addition an extensive analysis delivers comprehensive book of results which shows the information to every song in great detail with a smart color coding for all of the defined target groups.

Furthermore, all the results were delivered in the database application "Hookbox". With Hookbox you can easily make your own rankings for different target groups, define complex filters, search for single titles, play a songs hook by click on the mouse, extract a list by artist and title name and you can print out these lists. Finally you can import all these data into your music planning software.

Feel free to contact us for more informations.