House of Research has a wide experience gained from several projects in the field of public-service and private radio broadcast programs. Evaluated research and consultement Units provide the necessary security to protect wide-ranging strategical decisions from a miscalculated venture.
Predominant standardized and evaluated methods are:
- Format Map – a detailed market analysis determines format options and prognosticates, its operating range potentials on the basis of multileveled cluster analysis, graphical mappings and broad developed statistical methods
- Focus Groups – a qualitative method to determine deep-seated motifs of use, program-binding and tagout factors as well as to develop ideas and to optimize concepts
- Trackings – control of the range development, i.e. before, during and after extensive program changes
- Hit Radar - music callout to determine binding forces and burn-out factors of current hits and recurrents
- Auditorium Musictests – efficient testing of back pool in particular by using the prefalyzer method which offers a low-cost high amount of titles with a high test quality, alternatively used as a paper-pencil-test
- Personality Check - testing onair-personalities and their acceptance in target groups
More methods i.e. testing of programs, among others, will be customized individually.
Do not hesitate to ask House of Research what measurements meet your requirements and get a short-term cost calculation (Tel. +49 (30) 700 103-0).
