The film research of House of Research affiliates to various steps of production with different methods. The results are based on representative surveys in the particular target groups.
Genre studies
Market analysis
to find the right target group for a concept or
to find the right concept for a target group
positioning of characters or directors
to segment the market in order to identify market gaps and to define possible market shares
Test screenings
a representative test audience rates in the realtime cinematest during and after the reception of the film live in the cinema by means of a realtime response system
to reveal unintelligible sequences
to identify lengths
to get hints for last cuts and the trailer production
to generate information for the film marketing: which target group is really appealed by the film and what are his USP’s, which needs does he satisfy?
to analyze strengths and weaknesses
optional:
test of different trailer versions
comparison of different ends
Focus groups
intensive discussion about the film in a smaller group
open, guide based interview technique
after a test-screening or as a self-contained step of survey
Post-launch (after release)
to obtain knowledge for future projects
to test patterns/ DVD packages an other products in this process
determine prices for projects in this process
House of Research helps you to find the measurements that meet your requirements and will offer you a short-term cost calculation (Tel. +49 (30) 700 103-0).
