House of Research has a wealth of experience with research projects, which focus on national and international B2B target groups in different industries.
From the formation of a sample of firms or decision makers over to the development of special questionnaires up to personal, written or telephone interviews by experienced and particularly skilled interviewers - House of Research carries out the whole fieldwork in the requested B2B target group. The statistical evaluation is realized with the methods that are best suited to the particular sample size and issues. House of Research provides competent advice and implementation in all phases of a B2B research project.
House of Research has extensive experiences of B2B research - even with high-level contacts such as executive directors. Therefore we deploy specially trained interviewers, which have an appropriate academic education.
An example of B2B research conducted by House of Research: In the study series "Emptor Scan" we examine the various aspects of media marketing in its effect on top-level decision makers.
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