Whether radio, TV, online, print, cinema or out of home: House of Research will gauge the effect of your advertising.

In order to determine the success in advertising, House of Research develops the optimal survey concept to meet your requirements. In general the following methods are used:

• pre- and post-tests monitoring- and tracking studies
• quantitative and qualitative surveys
• technical und physiological measurements
• modern survey techniques and combinations of multiple data collection

Methods such as CATI- and online surveys (Co-Browsing) provide multiple options to demonstrate radio spots, TV spots, print advertising or online banner ads to the respondent, while being interviewed, and to pose appropriate questions.

The Prefalyzer is particularly suitable for testing Ad Spots according to their affect during their development and therefore suitable for optimising the means of advertising.

Do not  hesitate to ask House of Research what measurements meet your requirements and get a short-term cost calculation.