studio.web is the combination of face-to-face interviews in a teststudio and web surveys.

Teststudios exist in all major cities and in some smaller towns - not only in Germany but worldwide. Personal interviews can be performed in them. The test persons are usually recruited according to a quota plan and interviewed by the interviewer face-to-face. Also self-administered questionnaires are possible, e.g. with sensitive questions - in this case the interviewer only instructs the test person and helps with any problems.

Test studio interviews can be useful if a particular test set-up is needed. Some examples:

• waiting room test to measure the unconscious media or advertising reception  
• use of a swift selection platform to simulate an intuitive buying decision  
• shelf test to determine cover preferences in a kiosk environment
• taste test, where food is sampled

In the studio interview all the senses can be addressed: Products can be put in hand to feel its texture, hardness, temperature and weight as well as to look at it from all sides, to smell or try it.

studio.web now combines the advantages of studio interviews with those of web surveys:

• speed can be drastically increased, since there is no need of sending the questionnaires and no separate data collection
• the data are available immediately after each interview, intermediate analysis are available in real time
• if necessary, adjustments to the questionnaire can be implemented quickly and easily on the fly
• secure randomization of questions and response alternatives to avoid sequence effects
• questionnaire splits, filtering and quota management can be implemented easily and reliably
• the surveys can be designed as interviewer-administered as well as self-administered

studio.web simplifies your handling. With only one booking you arrange your research in all the desired test locations and studios. You simply place one order and receive only one invoice.

Our network includes well-equipped studios in the best locations in the cities of Hamburg, Rostock, Berlin, Leipzig, Cologne, Frankfurt and Munich. Additional locations can be included easily on an ad hoc basis - even abroad!

studio.web shortens the field time without quality loss. Take advantage of the extra time to be one step ahead of your competitors.