The prefalyzer (preference analyzer) is an ideal instrument to measure preferences, attitudes, opinions, socio-demographic questions and much more.
Quantitative studies can be conducted partly completely by the prefalyzer, like i.e. used in a hall test or cinema test. By using this instrument, problems, such as silent people or opinion leaders in qualitative focus groups, do not occur as a non-manipulated opinion will be given here.
Several different question types can be captured by the prefalyzer, and a multitude of analyses are available which are demonstrated immediately in real-time. Hence, the results can be used in the test directly and interactively.
By applying the unique moment-to-moment analysis, films, ad spots, TV programs, shows, trailers and much more, can be studied exactly on the second. During the test you are able to see in real-time how i.e. the participants evaluate your spot. The video-overlay demonstrates at what position your target group "turns off".
This instrument is of extreme value in the music and radio research also as the prefalyzer gauges the preference values intuitively, exactly on the second without getting distracted by stupefying ticking.
