"Co-browsing“ represents a technique which House of Research offers to intergrate visual and multimedial templates within the computer aided telephone interview (CATI). For this purpose the respondent has to be contacted and interviewed by telephone at first. If visual templates and multimedia contents shall be demonstrated, the respondent is asked to enter a protected internet site by using the web adress and personal access data which he achieved by the interviewer before.

Now interviewer and respondent find themselves in the same questionnaire and look at the same monitor in essential. If the interviewer moves to the next question the site of the respondent moves at the same time too.

It is possible to embed any kind of multimedia contents such as videos, photos, illustrations, animations, music or tones into the questionnaire sites. They are visible and audible both, for the respondent and the interviewer. The interviewer knows what the respondent sees on his monitor and therefore is able to give directions or help.

What advantage does it have in contrast to pure web interviews? 

The CATI method (Computer Aided Telephone Interviewing) offers a number of advantages over pure web interviews. It is often the statistical representativeness which is important. This can only be achieved by random samples and not by online surveys without a separate prerecruitment. A result expansion of a sample on the population (target) cannot be achieved at all by mere representative samples. With co-browsing representative samples are now also available for web interviews.

What kind of polls are suitable?

The co-browsing method is suitable for the investigation of tv spots, animatics, radio spots, ads and billboard layouts, packaging design, music tracks, logos, castings, for direct advertisment or editorial copytests, and much more of those whose visual or audiovisual template are of importance.

House of Research helps you in finding the right applications of co-browsing for your research questions.