House of Research is a full service institute for science based market- and media research.
Media-mediated communication plays a top-ranking role concerning enterprises, associations, organizations, and the society on the whole. How does media operate? How does it have to be shaped to attain its targets? How can media be optimally used by means of advertisement, and how is it going to be developed in times of “media convergence”?
House of Research gives an answer to these key questions, posed by the private and public-service media, the film economy, internet service providers, company providing services of different branches, the new advertising economy, associations, and organizations.
A wide array of empirical methods, statistical techniques, and an internal field department is used by a group of qualified highly competent scientists: not in a sense of self-purpose, but in order to generate a clear, realization-oriented knowledge for successful decisions.
